The appeal of the sporty ‘Vespino’ lives on in the shape of the all-new Vespa S, inspired by Vespa’s long traditions in young and dynamic scooter design. The minimalist styling of the Vespa S traces its origins back to legendary models like the 50 Special and the Vespa Primavera.

The 1970s began with man landing on the moon and went on to become a decade of extraordinary creativity, a period that revolutionised our way of life.
Fashion, design, cinema, and music, all played a part in transforming once rigid social conventions. Young people discovered a whole new awareness and became the driving force behind social change. The student protest movements that began in the late 1960s went on to shake Europe to the core.
In the cinema, films like Taxi Driver, the Godfather cycle, and the Deer Hunter set new standards. Rock music conquered the world, and grew into a host of genres. Led Zeppelin, Pink Floyd, CSN&Y, and Genesis pioneered new sounds and laid down the sound track to a decade that began with the break-up of the Beatles.

As always, rather than merely following fashion, Vespa led the way in creating new tendencies, and explicitly appealed to the younger generation, the real protagonists of those turbulent yet fertile years.

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